Tracked Results

At The Valour Works, we develop bespoke marketing strategies that we relentlessly optimise. All results are backed through accurate tracking – everything you spend can be attributed to a goal or result.

Bespoke to your business

Strategic Solutions for Scaleable Growth

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We manage your marketing across the platforms that make sense for you, with a focus on sustainable growth and proper infrastructure. Everything is done so that you own your own data, designed to keep your business in control as you scale.

Our work is tied to real outcomes — whether that’s purchases, leads, or another defined result. You’ll know exactly where your budget is going, and what it’s delivering. No noise, just clear reporting and honest performance.

All accounts and systems are set up under your ownership. That means full visibility, long-term security, and the freedom to see what’s happening without relying on anyone to explain it. We prioritise clarity, respect your time, and focus on the work that moves the needle.

Case Study

Objective: Increase high-quality enquiries that convert into revenue-generating customers.

Strategy & Execution

The client came to us with a clear objective: to generate a higher volume of qualified enquiries that would drive sales of their green energy systems, including solar panels and battery storage.

Our first step was to implement a first-party data infrastructure for GESS, ensuring full ownership of their data, complete analytics visibility, and precise conversion tracking.

With the foundations in place, we entered a structured testing phase on the advertising front – using real-time insights to continually optimise campaigns for maximum performance.

Over the following months, we refined a Google Ads-led strategy centred on high-intent keywords, while supporting it with complementary satellite campaigns across Meta platforms and a targeted Klaviyo email strategy to maximise conversion opportunities.

Results

  • £94,080.71 in cumulative revenue generated from Google Ads over the first 4 months.
  • Factoring in profit margin, ROAS (Return on Ad Spend) sits just under 8x, exceeding industry standards.
  • Cumulative ad spend of only £3,662.57, demonstrating extremely efficient budget use.

Conclusion

Through targeted Google Ads campaigns primarily, we continue to help GESS scale their enquiries and revenue. positioning the client for further growth. Most importantly, they are now in complete control of a pipeline generating orders from start to finish, without any reliance on a 3rd party.

Additionally, the enquiries that don’t convert immediately, continue to build over time. By nurturing these leads through strategic email marketing and follow-up sales funnels, a portion eventually convert in later months – compounding the overall return and ensuring ongoing revenue growth beyond the initial ad interaction.

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